Most of you probably don't this about me, but I practice and teach yoga in my spare time to help balancing my sanity and spirit. I normally don't talk about it since I prefer to seperate my staging life & my yoga life. (Wouldn't it be weird to see your stager teaching you yoga?!) But I got an email from one of my teacher yesterday that really put me into deep thoughts about our staging industry.
This is a very senior and very famous teacher in America and possibly in the world, who has come to a unresolvable dispute (lawsuits are involved) with a yoga studio chain aborad who uses the same name as his yoga program. He was upset to see his years of work of cultivating his program and his branding is risked being confused by a yoga chain. I have studied with him in person and found him to be a wealth of resources and knowledge and he is an individual that I respect full-heartedly. But who really owns "rights" over a word? Or the school of thoughts, philosophy and movements that have been around for thousands of years? And since when yoga has become a materialisic and capitalistic notion that can be "copyrighted" or "trademarked?"
Similarly in the staging world, there are TONS of staging schools out there and are only getting more and more as days go by and media keep educating consumers the wrong way (please, HGTV shows you selling a home on a $2000 budget? They forget to add the professional labor and costs!). As a consumer, he/she probably doesn't know one staging school from another, let along of what does it matter as long as the work is good. And they probably don't care as long as their stager can do his/her job right and sell the house off quickly and overasking. But this also poses a danger and concern for the consumer who doesn't know any better about who exactly he/she is hiring. They don't know that there are no industry standard of pricing, ethical behaviors or consumer rights. What can stop an unethical stager from over-charging or do sellers & agents disservices by not informing them their best staging solutions/options?
Is it also right to fight within the industry just because we have different schools of thoughts? Different trainings? Different backgrounds? Out of the 15,000 population of the town I reside in, 600 of them are realtors. Isn't there enough business for all of us?
***This blog is also posted on Cindy's cleaner version of staging blog: http://stagingtipsandmore.blog.com/1651803/ Feel free to leave comments & thoughts on there too :)



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